Loyalty & Incentives
Loyalty & Incentive Programs Built Around Your Goal, Not Our Platform.
From dealer loyalty programs to employee recognition and safety incentives, BLP designs, sources, fulfills, and measures the whole program. We build the structure around your goal and pick the right platform second, whether that’s a leading incentive platform or our own e-commerce system. One program we built produced a 19.7% same-store sales increase. Another has run six years straight.
Why it matters
Generic rewards get forgotten. Strategic programs get results.
Gift cards disappear into wallets. Cash bonuses blend into paychecks. Incentive programs work when the reward is worth wanting and the structure rewards the exact behavior you need: more channel sales, safer job sites, lower turnover. That’s what we build, and the numbers below are what it produces.
19.7%
same-store sales increase produced by a BLP-designed loyalty program for Roofing Supply Group
6 yrs
and counting: Ceva Logistics’ Just Rewards program, rewarding perfect attendance, safety, continuing education, and team engagement
65%
of employees prefer non-cash incentives over cash rewards and remember them longer, according to the Incentive Research Foundation (IRF)
Your last program lost momentum. Here’s why your next one won’t.
Recognition with cadence and consistency
Only 22% of employees say they get the right amount of recognition, according to Gallup. Most programs start strong and fade within weeks. We build structured, year-round programs with built-in campaign cadences, automated milestones, and regular touchpoints that keep recognition consistent, not occasional according to Gallup and Workhuman.
Recognition that is personal and intentional
Only about 1 in 10 employees say anyone at work has ever asked how they like to be recognized, according to Gallup and Workhuman. We help you create recognition that feels personal, timely, and worth remembering: tied to real contributions, given with intention, not like a box-checking exercise.
Managers feel empowered
Recognition culture lives or dies with managers, yet only 13% of employees say people at work know how others like to be recognized, according to Gallup and Workhuman. We provide campaign structure, communication templates, and program frameworks that make it easy for managers to recognize consistently, without adding to their workload.
The rewards that missed the mark
Nobody’s top rewards choice is a standard lapel pin from a generic catalog. We build reward collections people genuinely want: premium merch, name-brand products, gift cards, travel, experiences, and branded milestone awards, tailored to your workforce.
Leadership can prove ROI
An organization with 10,000 employees can save more than $16 million a year in turnover costs by getting recognition right, according to Gallup and Workhuman. Most programs can’t show numbers like that because nothing gets measured. We connect your program to the numbers: participation rates, redemption data, retention impact, and performance dashboards, so leadership can justify the investment and improve it over time.
HR can do more for less
Tighter budgets. Fewer resources. Same expectations. We help stretch every dollar with smarter targeting, rewards matched to your workforce, simpler administration, and less lift on internal teams, so HR can run a full program without building one from scratch.
Awareness and visibility are remembered
Programs that stay visible get used; programs that go quiet get forgotten. We keep yours in front of people with branded communications, redemption prompts, milestone reminders, and seasonal campaigns, because a program only works when people remember it exists.
Outreach for every employee
Fewer than half of frontline workers say they feel appreciated regularly, according to the State of the Frontline Worker Report. Most platforms are designed for desk workers. We build programs that reach every employee: in the warehouse, on the road, on the floor, not just the people with a laptop.
Programs are aligned and effective
83% of HR leaders say recognition can strengthen organizational values, according to the Achievers Workforce Institute. But when recognition is random, it feels hollow. We align every program to the behaviors, milestones, and outcomes your organization wants to reinforce, so every reward strengthens your culture, not just your swag closet.
Why Us
Why brands trust BLP with their incentive programs
Most loyalty vendors do one thing. We do all of it.
Strategy through fulfillment, one partner
Most programs require a platform vendor, a merch supplier, a fulfillment house, and a creative agency. BLP is all four. We design the program, source the rewards, build the store, run the campaigns, ship the product, and report the results, all under one roof.
Access to everything worth earning
Premium branded merch, name-brand products, luxury gifts, gift cards, travel packages, event tickets, and custom awards: we source from the entire premiums market and our platform partners’ reward catalogs. If it motivates people, we can get it.
Platform flexibility at any scale
For enterprise programs that need points tracking and leaderboards, we partner with leading incentive platforms. For smaller programs that need a branded redemption store, we build it on our own e-commerce platform. You get the right technology for your program size, not a one-size-fits-all system.
We prove it works
Monthly reporting, participation tracking, redemption data, and performance dashboards. We don’t just launch your program and wish you luck. We measure what’s working, flag what’s not, and improve it over time.
Programs that run for years, not weeks
Our longest-running incentive program is six years and counting. We build for sustained engagement, with year-round campaigns, fresh reward rotations, and ongoing communication that keeps momentum alive long after launch.
how it works
Programs that perform don’t happen by accident
Every incentive program we build follows the same proven process, designed around your goals, your people, and the behaviors you want to change. Here’s how we take you from idea to measurable impact:
Here’s how we take you from idea to measurable impact:
Understand the goal
Every incentive program starts with a business outcome: more sales through a channel, lower turnover, safer job sites, better referrals. We define the target first and work backward, because a program without a clear objective is just a gift catalog.
Design the program
We build the structure: audience, reward tiers, earning mechanics, redemption experience, communications cadence, and timeline. Whether it’s a six-month sales blitz or a multi-year service recognition program, every element is mapped to your goals and your budget.
Source & build
We curate the rewards, build or configure the platform, design the branded communications, and set up fulfillment, all before launch. Your team reviews and approves. Nothing goes live until it’s right.
Launch & sustain
Launch day is just the beginning. We run ongoing campaigns, refresh reward options, send redemption prompts, track participation, and report performance month after month. Because the incentive programs that produce results are the ones that never lose momentum.
FEATURED PROgram
“The single best promotion we have ever run.”
— Jeff Willis, EVP of Sales, Roofing Supply Group
When Roofing Supply Group needed to build contractor loyalty and produce measurable revenue growth across 83 locations in 24 states, they asked BLP if we had any ideas. We had a couple. BLP conceived and executed Hunt with Ted — a fully integrated, dual-track loyalty and incentive program built around two Texas legends: the iconic YO Ranch and rock-and-roll icon Ted Nugent. Contractors earned entries with every purchase. Store employees earned rewards for signing them up. BLP designed, produced, and managed every element: custom standees, branded merch, direct mail, in-store collateral, employee incentives, and monthly performance tracking across all 83 locations.
The result: a 19.7% increase in same-store sales during the campaign period, in a wholesale distribution environment where single-digit growth is considered strong.
Stop scrolling, start seeing
Build my incentive lookbook
Straight from the brands whose programs we’ve built, managed, and measured. Tell us who you’re trying to motivate, what behavior you want to drive, and what your budget looks like — and our team will curate a personalized lookbook of reward options, program structures, and platform recommendations built specifically for your goals.
No generic catalogs. No one-size-fits-all platforms. Just the right program for your people.
Testimonials
Trusted by brands that demand excellence
Real results. Real relationships. Straight from the brands we’re proud to call partners.
“Bob Lilly Promotions has a talent for finding promotional products that are both cost-effective and memorable. Our target audience frequently responds with ‘wow, this is the best giveaway item I’ve ever received’ – which says it all.”
Nikki Baulisch
Deca Dental Group
“BLP is our go-to resource for all of our branded promotional products and premium incentives. They offer great creativity and help us navigate problem spots in the execution of our programs before they become problems!”
Hannah Fauveau
AdvoCare Senior Project Manager
“Bob Lilly Promotions did an amazing job of pulling together the engagement package for us. It really got the MBA Bootcamp off to a great start!”
Aaron Kastner
Dallas Cowboys Football Club Sponsorship Team
“The Bob Lilly Promotions Team is a fantastic partner. They executed perfectly for us on every aspect of our sponsorship promotions.”
Christina Juarez
Field Marketing Manager, Brown-Foreman
“BLP has been an excellent partner. We were excited to find a company that has the technical resources to integrate with our CRM and the operational capabilities to handle the entire process.”
Robert Rardin
Marketing Director
“Bob Lilly Promotions supported my startup energy company from beginning to end. They really had amazing insight into building our brand, logo and message and then translated that into a full marketing approach delivering web design, tradeshow marketing materials and collateral, promotional give-aways and one page leave behinds.”
John Varnell
Executive Vice President
“After two subpar promo vendors, Bob Lilly Promotions has been a breath of fresh air! Their superior quality with consideration to our startup budget has been a 10 in my book! Megan has been a huge help on product recommendations, logo enhancements and so much more! Cannot say enough great things, you won’t be disappointed.”
Maggie Harris
Ready to build a program people will like using?
Tell us who you’re trying to motivate and what success looks like. We’ll design a program that gets there — and prove it with data.