Miles of pipeline infrastructure supported by the program

Employees served through one centralized branded program

BLP replaced multiple vendors with a single managed program

Vendor consolidation for a midstream energy company: merchandise, uniforms and PPE, recognition, and onboarding brought under one managed program in under a year.

ItemDetail
ClientBoardwalk Pipelines, one of the largest midstream energy companies in the United States
IndustryEnergy, midstream (natural gas and NGL pipelines)
Scale14,000+ miles of pipeline; approximately 1,300 employees (Loews Corporation 10-K, December 31, 2024) across field operations, corporate offices, and storage facilities in multiple states; expanded in April 2026 with the acquisition of Spire Marketing, now Boardwalk Continuum Marketing
Program typeVendor consolidation into one BLP-managed company store plus onboarding kits, recognition and awards, uniforms and safety gear, promotional merchandise
BeforeMultiple vendors: promotional merchandise from one, safety gear and uniforms from another, awards from a third, onboarding kits assembled ad hoc
AfterOne account team, one fulfillment partner, one catalog, one source of truth
Time to consolidateUnder one year
ComplianceSafety gear and PPE program supporting energy-industry compliance needs
FulfillmentBrand-consistent fulfillment direct to each office
TestimonialMaurie Bedwell, Boardwalk Pipelines

Boardwalk operates more than 14,000 miles of natural gas and natural gas liquids pipelines from the Gulf Coast to the Midwest, with approximately 1,300 employees spread across field operations, corporate offices, and storage facilities in multiple states. In April 2026 the company completed its acquisition of Spire Marketing, adding a gas marketing business, now Boardwalk Continuum Marketing, and the people who come with it. Safety gear is not optional, and brand consistency signals professionalism to regulators, partners, and communities.

The branded program was split across multiple vendors with no central coordination: promotional merchandise from one, safety gear and uniforms from another, recognition awards from a third, onboarding kits assembled ad hoc. The result was inconsistent branding, duplicated effort, limited visibility into what was being ordered, and no single point of accountability when something went wrong. In a safety-critical industry, a fragmented program is a risk, not just an inefficiency.

  • Company Store / Online Storefront
  • Uniforms & Safety Gear / PPE
  • Employee Recognition & Awards
  • Onboarding Kits
  • Promotional Merchandise
  • Brand Fulfillment & Distribution

Centralized company store. A BLP-managed store gives every Boardwalk employee one place for branded apparel, promotional merchandise, and safety gear that meets the standards of pipeline field operations.

Lifecycle programs layered on the store. Branded onboarding kits that arrive before a new hire’s first day, recognition and awards for milestones, promotional merchandise for corporate and field operations.

Brand governance and logistics under one roof. BLP manages the brand standards as well as the fulfillment, with delivery direct to each office.

One account team. A single BLP team manages the program end to end.

  • Multiple vendors replaced by one managed program in under a year.
  • Approximately 1,300 employees served through one store across multiple states, now including the Boardwalk Continuum Marketing team added in the April 2026 acquisition.
  • Every order tracked and fulfilled by one partner. Every item meeting brand and safety standards.
  • One point of accountability for every branded touchpoint in the organization.
  • Duplicated vendor management effort eliminated, with full visibility into what is ordered and by whom.
  • Multiple vendors reduced to one.
  • Client statement on file: “truly outstanding customer service and partnership in our collective efforts.” Maurie Bedwell, Boardwalk Pipelines

“We appreciate the collaboration and camaraderie we’ve developed with your group as Boardwalk Pipelines’ company store provider.  I can’t say enough great things about the working relationship we’ve been able to develop over the last several months … truly outstanding customer service and partnership in our collective efforts.”

Boardwalk Pipelines

Maurie Bedwell

What did BLP replace at Boardwalk Pipelines?

A multi-vendor setup, with separate suppliers for promotional merchandise, uniforms and safety gear, and awards, plus ad hoc onboarding kits, replaced by one BLP-managed company store and program.

How long did the consolidation take?

Less than a year from start to single-source operation.

Does the program cover safety gear?

Yes. Uniforms and PPE that meet pipeline field-operation standards are ordered through the same store as branded merchandise.

How many employees does the Boardwalk store serve?

Approximately 1,300 employees across multiple states, plus the Boardwalk Continuum Marketing team that joined through the April 2026 acquisition of Spire Marketing.

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