14,000+
Miles of pipeline infrastructure supported by the program
2,500+
Employees served through one centralized branded program
Many → 1
BLP replaced multiple vendors with a single managed program
The Client
The company that keeps America’s energy moving.
Boardwalk Pipelines is one of the largest midstream energy companies in the United States, operating more than 14,000 miles of natural gas and natural gas liquids pipelines from the Gulf Coast to the Midwest.
With 2,500 employees working across field operations, corporate offices, and storage facilities in multiple states, Boardwalk is the kind of company where operational excellence is not aspirational. It is the baseline.
Their culture reflects that standard. Boardwalk invests heavily in safety, employee development, and community engagement. Their field crews, engineers, and corporate teams all operate under the same principle: reliability matters, every mile, every day.
That standard extends to everything their people wear, carry, and represent — which is exactly where the challenge began.
The Challenge
Multiple vendors. No consistency. No single source of truth.
Before BLP, Boardwalk’s branded merchandise program was spread across multiple vendors. Each vendor handled a different part of the puzzle, but there was no centralized coordination.
Promotional merchandise came from one place. Safety gear and uniforms came from another. Recognition awards came from a third. Onboarding kits were assembled ad hoc.
For a company with 2,500 employees across pipeline operations in multiple states, the result was predictable: inconsistent branding, duplicated effort, limited visibility into what was being ordered, and no single point of accountability when something went wrong.
In an industry where safety gear is essential and brand consistency signals professionalism and trust to regulators, partners, and communities, a fragmented program is not just inefficient. It creates unnecessary risk.
Boardwalk needed one partner who could bring the entire program under one roof — merchandise, uniforms, safety gear, recognition, onboarding, and a company store that gave every employee access to exactly what they needed.
BLP Services
- Company Store / Online Storefront
- Uniforms & Safety Gear / PPE
- Employee Recognition & Awards
- Onboarding Kits
- Promotional Merchandise
- Brand Fulfillment & Distribution
The Solution
One partner. One store. Every employee covered.
BLP built a centralized branded program for Boardwalk Pipelines that replaced a fragmented multi-vendor approach with a single, managed operation touching every team, location, and branded touchpoint across the organization.
At the center of the program is a BLP-managed company store that gives Boardwalk’s 2,500 employees one place to access everything they need, from branded apparel and promotional merchandise to safety gear and PPE that meets the rigorous standards of pipeline field operations.
Layered around the store is a full suite of programs designed to support the moments that matter most across the employee lifecycle.
New hires receive branded onboarding kits that arrive before their first day. Milestones and achievements are recognized with awards that carry real weight. Every piece of safety gear, every uniform, and every branded item reflects Boardwalk’s standards because BLP manages the brand governance as well as the logistics.
The entire program was designed to scale and flex with Boardwalk’s operations.
One account team. One fulfillment partner. One source of truth for every branded touchpoint in the organization.
Program Highlights
- Centralized company store serving 2,500+ employees across multiple states
- Safety gear and PPE program supporting energy industry compliance needs
- Branded onboarding kits for every new hire
- Employee recognition and awards program
- Promotional merchandise supporting corporate and field operations
- Single account team managing the program end to endBrand-consistent fulfillment direct to each office
The Result
From fragmented to seamless — in under a year.
In less than a year, BLP became the single source for Boardwalk’s entire branded merchandise ecosystem.
The multi-vendor chaos is gone. Every employee has one place to go. Every item meets brand and safety standards. Every order is tracked, fulfilled, and managed by a team that understands Boardwalk’s business.
For a company that operates 14,000 miles of critical energy infrastructure, that kind of operational clarity is not a convenience. It is the way everything should run.
“BLP has been an excellent partner. We were excited to find a company that has the technical resources to integrate with our CRM and the operational capabilities to handle the entire process.”
