About us
About Bob Lilly Promotions | Promotional Products & Branding Experts
For over 25 years, BLP has been the creative, strategic, and operational partner that brands across every major industry trust to make their mark, and keep it.
About the founder
“I didn’t study branding first. I lived it.”
My father played for the Dallas Cowboys for 14 seasons, starting in 1961. From the day I was born, the Cowboys’ brand surrounded me. I wore it, was raised in it, and absorbed what it meant to represent something bigger than myself: consistency, excellence, pride. The Cowboys weren’t just a team in our house; that blue star was our family’s identity.
When my dad retired from football, our family moved to Waco, Texas, where he owned a Coors Beer distributorship. Once again, I found myself immersed in one of the most iconic consumer brands in the world.
Working summers in that business, I saw firsthand how a brand shows up in the real world: how consistency builds trust, and how the right message, delivered the right way, creates loyalty that lasts.
That conviction is why BLP exists. Most of this industry treats merch as a box to check: grab the first item on the screen, slap on a logo, and hope. That item never becomes anyone’s favorite anything, and it’s in a landfill by spring. We built BLP to do the opposite, to make merchandise people keep, wear, and are proud to own, because a brand someone wants to carry does more than any giveaway ever could. Twenty-seven years later, that’s still the whole job. The proof I’m proudest of is the clients who’ve taken us with them from one company to the next.
Bob Lilly, Jr.
President & CEO, Bob Lilly Promotions
We do good work. And we do work that does good.
Every product we source, every partner we choose, and every decision we make is guided by our commitment to safety, sustainability, and giving back.
Product safety & compliance
Every item is vetted to meet the highest industry standards
Sustainable choices
We prioritize recycled, reusable, and eco-conscious materials
Community outreach
From local school programs to global causes, we give back wherever we can
Continuous education
Our team stays ahead on trends, safety, and sustainability best practices
WHAT DRIVES US
Listing a set of values is easy. Living them for 27+ years is who we are.
A company is only as good as the team behind it. And that team is only as good as the values they deliver on.
Trust
Our largest client has trusted us for 25 years. Many of our top 20 have been with us for more than 10. In a business where people switch vendors over a single bad order, that kind of loyalty has to be earned every day.
Leadership
The best ideas in your program won’t be the ones you asked for. We bring you what’s next: the product, the platform, the angle nobody’s pitched yet. Then we lead the program, anticipate the problems, and make the calls that keep it moving, so managing it never lands back on you.
Positive Attitude
Branded merch should be the fun part of your job, not another headache. We keep it that way, on every call, for every deadline.
Creativity
Creativity isn’t just how we design. It’s how we source the impossible, wire up the tech, and untangle the logistics nobody else wants to touch. The problem you think has no good answer is usually where we do our best work.
Integrity
We’ll talk you out of the wrong spend, even when the bigger order was ours. The relationship is worth more to us than any single invoice.
FEATURED PROJECT
Dallas Open: The Lamar Hunt Family Trophy
ATP Dallas Open Men’s Indoor Champions’ Trophy
Business Need: The Lamar Hunt Family Trophy sits alongside the AFC Championship trophy and the U.S. Open Cup as one of three major awards bearing the Hunt name. BLP designed and produced it from scratch in collaboration with the Hunt Family and the Dallas Open — a one-of-a-kind perpetual championship trophy featuring Dallas’s iconic Margaret Hunt Hill Bridge.
It’s been presented to ATP champions since 2023, and the tournament was upgraded to an ATP 500 event in 2025. Three years. Three champions. One BLP trophy.
BLP Services: Design, 3D Rendering, Sourcing, Production, Quality Assurance, Logistics Coordination
The numbers behind the name
25 years of enterprise-grade execution, measured, tracked, and proven.
$600M
Collective buying power through PeerNet Group membership, giving BLP access to the 60 best supply chain partners in the promotional products industry.
99.8%
Pick accuracy rate across every order we fulfill, from a single onboarding kit to a 10,000-unit national program.
100,000+
Packages shipped annually from our own 25,000 sq ft fulfillment center in Garland, Texas. Not a third party. Ours.
25+
Years serving Fortune 500 clients, national brands, and enterprise organizations, with the relationships, the track record, and the institutional knowledge to prove it.
500+
Brands served across healthcare, energy, sports, technology, food & beverage, law, and beyond, including the NFL, American Airlines, Atmos Energy, and Cook Children’s.
Our promise to you
Personalized service
Every project gets a dedicated creative partner focused on your goals.
Proven reliability
99.8% pick accuracy, on-time delivery, and a proven record of flawless execution
Creative expertise
We turn everyday items into brand stories that people actually remember
Total transparency
Clear communication, honest pricing, and zero surprises, because great partnerships are built on trust
Let’s build something extraordinary together
Let’s talk about what you need. Most projects start with a simple conversation, and end with creative your competitors will wish they’d thought of first.