FOR SPORTS & ENTERTAINMENT
Custom Sports Merchandise for the Teams, Events, and Sponsors Behind the Biggest Moments
From fan giveaways, suite gifts, sponsor activation premiums, and season-long custom sports merchandise programs, designed and produced by the team behind the Lamar Hunt Family Trophy, the Cotton Bowl Year in Review, and the Doak Walker Award.
WHY SPORTS & ENTERTAINMENT ORGANIZATIONS CHOOSE BLP
Sports and entertainment demand extraordinary experiences. We’ll create custom sports merchandise to help you make them.
Sports and entertainment organizations trust BLP for custom sports merchandise that matches the energy of the moment and the expectations of the brands behind it. From fan giveaways to VIP suite gifts to sponsor activation programs, we handle design, production, licensing approvals, and fulfillment so your brand performs at the same level as your events do.
Fan & Event Merchandise
Every seat in the stadium is an opportunity to deepen fan loyalty. BLP designs and fulfills event giveaways, fan merchandise, and season ticket holder packages premium enough to keep, display, and talk about long after the event is over.
VIP, Suite & Sponsor Gifting
Your most valuable relationships deserve more than a generic gift bag. BLP builds premium gift programs for VIP guests, suite holders, and sponsor partners: custom kitted, beautifully packaged, and finished with the polish that reflects the caliber of your organization and the people you’re honoring.
Sponsor Activation & Premiums
Sponsor activations live or die by the quality of what fans take home. BLP designs and produces custom premiums, promotional merchandise, and activation materials that put your sponsors on the floor, on the field, and in the hands of every fan they’re trying to reach.
Powerful technology that’s easy to use
Managing merchandise across a sports season, a tournament schedule, or a multi-sponsor activation calendar requires more than a spreadsheet.
BLP’s e-commerce platform powers on-demand enterprise stores for athletic departments and sports organizations, and time-limited pop-up shops for season ticket holder programs, sponsor gifting campaigns, and marquee events, so every order is tracked, every item is on-brand, and your team never has to manage fulfillment manually again.
WAYS SPONSORS ACTIVATE
One sponsorship. Every way to bring it to life.
From the gate to the suite to the back office, here’s how sponsors turn a partnership into something fans, guests, and employees will hold onto.
If your company sponsors a professional team, a league, or a collegiate program, you may have the right to co-brand your logo alongside theirs. BLP produces the merchandise that brings it to life, made to each property’s standards and approved before it ships.
In the stadium
Gate and in-game giveaways, rally towels, co-branded drinkware, fan-zone merchandise, and point-of-sale displays. The high-volume pieces that put your brand in every hand on game day.
In the suite
Premium suite gifts, VIP and client hospitality, and dealer and partner gifting. The high-end pieces that make a luxury box feel like an event and a relationship feel valued.
For the team
Co-branded apparel, recognition awards, and year-round staff merchandise, managed as an ongoing program with approvals, inventory, and distribution handled by BLP.
Across markets
Contest and sweepstakes prizes, sales-incentive premiums, and multi-market kits produced and shipped to every stop. One program, executed identically everywhere it needs to go.
Why sports and entertainment organizations trust BLP
Because in an industry where every moment is on display and every experience is a reflection of your brand, there’s no room for anything less than extraordinary, and that’s the only standard BLP works to.
Dedicated creative partner
Since 1999, BLP has built branded merchandise and gifting programs for some of the most recognized names in professional and collegiate sports. From major league activations to the Doak Walker Award, we bring the creative depth, sourcing network, and fulfillment precision to execute programs that live up to the names on the front of the jersey.
Proven reliability
Game day doesn’t move. Neither does tournament week, season opener, or sponsor activation day. BLP’s own 25,000 sq ft fulfillment center, 99.8% pick accuracy, and a production network built for hard deadlines mean your merchandise arrives on time, on brand, and ready to make an impression, no matter how tight the timeline.
Premium at every price point
From high-volume fan giveaways to limited-edition VIP gift kits, BLP sources and produces custom sports merchandise across every tier of the industry. Whatever the occasion, whatever the audience, whatever the budget, every item we produce reflects the premium standard your brand demands.
Transparent pricing
No hidden fees, no long-term contracts, no surprises. Just honest, straightforward collaboration built around your event calendar, your sponsor commitments, and your budget, so you can plan every program with confidence from day one.
Compliance and licensing ready
Sports and entertainment organizations operate within strict licensing, brand standards, and sponsor agreement frameworks. BLP works within your brand guidelines, licensing requirements, and approval processes, so every item that goes out the door is on-brand, on-spec, and fully approved before it ships.
Testimonials
Trusted by brands that demand excellence
Real results. Real relationships. Straight from the brands we’re proud to call partners.
“Bob Lilly Promotions has a talent for finding promotional products that are both cost-effective and memorable. Our target audience frequently responds with ‘wow, this is the best giveaway item I’ve ever received’ – which says it all.”
Nikki Baulisch
Deca Dental Group
“Bob Lilly Promotions was instrumental in helping launch our Touchdown Club initiative. It was a huge success, and I don’t think we would have gotten off the ground without the help and guidance from the BLP Team.”
Blake Bozman
Captain’s Dad Highland Park High School – 2025
“BLP is our go-to resource for all of our branded promotional products and premium incentives. They offer great creativity and help us navigate problem spots in the execution of our programs before they become problems!”
Hannah Fauveau
AdvoCare Senior Project Manager
“Bob Lilly Promotions did an amazing job of pulling together the engagement package for us. It really got the MBA Bootcamp off to a great start!”
Aaron Kastner
Dallas Cowboys Football Club Sponsorship Team
“The Bob Lilly Promotions Team is a fantastic partner. They executed perfectly for us on every aspect of our sponsorship promotions.”
Christina Juarez
Field Marketing Manager, Brown-Foreman
“BLP has been an excellent partner. We were excited to find a company that has the technical resources to integrate with our CRM and the operational capabilities to handle the entire process.”
Robert Rardin
Marketing Director
“Bob Lilly Promotions supported my startup energy company from beginning to end. They really had amazing insight into building our brand, logo and message and then translated that into a full marketing approach delivering web design, tradeshow marketing materials and collateral, promotional give-aways and one page leave behinds.”
John Varnell
Executive Vice President
“After two subpar promo vendors, Bob Lilly Promotions has been a breath of fresh air! Their superior quality with consideration to our startup budget has been a 10 in my book! Megan has been a huge help on product recommendations, logo enhancements and so much more! Cannot say enough great things, you won’t be disappointed.”
Maggie Harris
Ready to make every fan, sponsor, and VIP feel the difference?
The biggest moments in sports and entertainment deserve branded experiences that match the magnitude of the occasion. Let’s build a program worthy of the names on your roster.
Frequently asked questions about healthcare branded merchandise
Who makes custom sports merchandise for teams and events?
BLP designs, produces, and fulfills custom sports merchandise for professional and collegiate programs, events, and awards, including the Dallas Open and the Doak Walker Award. Since 1999, we’ve handled everything from gate giveaways to VIP suite gifts, with in-house creative and our own fulfillment center behind every program.
What is sponsorship activation merchandise?
Sponsorship activation merchandise is the physical side of a sponsorship: the co-branded giveaways, premiums, and gifts a sponsor distributes to bring their partnership to life. Rights get your logo on the wall; activation merchandise puts your brand in a fan’s hands. BLP designs and produces activation premiums made to each property’s standards and approved before they ship.
Can corporate sponsors get NFL co-branded merchandise?
Often, yes. If your company sponsors a professional team, a league, or a collegiate program, you may have the right to co-brand your logo alongside theirs. BLP holds an NFL premium license and produces officially licensed merchandise for qualifying sponsor programs, made to league standards and fully approved before anything ships.
How fast can custom sports merchandise be produced?
Fast enough for game day, because game day doesn’t move. BLP’s own 25,000 sq ft fulfillment center, 99.8% pick accuracy, and a production network built for hard deadlines mean tournament weeks, season openers, and activation days ship on time, at any scale.
What are good VIP and suite gifts for sports events?
Gifts that match the caliber of the room: custom kitted gift sets, premium apparel, and name-brand products, beautifully packaged and personalized to the guest. BLP builds suite and hospitality gifting programs that make a luxury box feel like an event and a relationship feel valued.