FOR FOOD & BEVERAGE
Franchise Branded Merchandise for Food & Beverage Brands
From franchise uniform programs and company stores to distributor incentives, brand ambassador kits, and consumer promotions, BLP builds the franchise branded merchandise and GWP programs that keep hundreds of locations on-brand, from the back of house to the front of shelf.
WHY FOOD & BEVERAGE BRANDS CHOOSE BLP
Food and beverage brands live and die by their experience. We make sure yours is extraordinary.
From franchise systems to global spirits brands, food and beverage companies trust BLP for franchise branded merchandise and promotional programs that protect their brand standards, move product, and show up flawlessly at every location, every event, and every consumer touchpoint.
Franchise & Uniform Programs
Consistency is everything in a franchise system. Whether a guest walks into location number one or location number five hundred, the experience needs to feel identical. BLP designs and manages franchise uniform programs, company stores, and branded merchandise systems that keep every location on-brand, on every shift, in every market.
Consumer Promotions & GWP
The right gift with purchase doesn’t just move product — it builds brand advocates. BLP designs and produces consumer promotion merchandise and GWP programs for some of the world’s most recognized food and beverage brands, including Diageo, Brown-Forman, and Pepsi, with the creative sophistication, sourcing depth, and fulfillment precision to execute at national scale without missing a beat.
Team & client gifting
New location openings, franchisee-of-the-year awards, distributor appreciation, seasonal launch kits for store teams: food and beverage runs on moments worth celebrating. We build gifts and recognition pieces that keep pace with your growth calendar.
One platform for every location, distributor, and launch
Managing branded merchandise across a franchise network of hundreds of locations, a national distributor channel, or a multi-brand restaurant group is more than one person’s job and more than one vendor’s, too. BLP’s e-commerce technology powers permanent enterprise stores for franchise systems and time-limited pop-up shops for seasonal promotions, new location openings, and consumer campaign windows. Every franchisee, distributor, and brand ambassador gets on-demand access to approved branded merchandise. Zero inventory risk. No procurement headaches for your corporate team.
Why the world’s most recognized food and beverage brands trust BLP
Your brand shows up on every table, every shelf, and every uniform. There’s no room for merchandise that doesn’t match the standard of the product you’re selling, and that’s the only standard BLP works to.
Dedicated creative partner
Since 1999, BLP has built branded merchandise and promotional programs for some of the most recognized names in food and beverage, from global spirits brands like Diageo and Brown-Forman to national franchise systems like Dickey’s Barbecue Pit and Yum Brands. We bring the creative depth, sourcing network, and fulfillment precision to execute programs that live up to the brands we’re proud to serve.
Proven reliability
Promotional windows don’t move. New location opening dates don’t slip. Distributor incentive deadlines don’t wait. BLP’s 25,000 sq ft fulfillment center and 99.8% pick accuracy mean your merchandise ships on time to a single franchise location, a national distributor network, or a consumer promotion fulfillment address anywhere in the country.
Built for franchise systems and multi-location brands
From permanent enterprise stores that give every franchisee on-demand access to approved gear, to seasonal pop-up shops for new market launches and limited-time promotions, BLP builds franchise branded merchandise programs that scale with your system and protect your brand standards. Nobody knows franchise merchandise programs like BLP. Just ask our clients.
Transparent pricing
No hidden fees and no surprises. Pricing is built around your promotional calendar, your franchise system, and your budget, whether you’re running a national GWP campaign or outfitting a regional distributor network.
Compliance and brand standards ready
Food and beverage brands operate within strict brand guidelines, franchise agreements, and regulatory frameworks. BLP works within your brand standards, approval processes, and compliance requirements, so every item is approved to spec before it’s produced, whether it ships from our Garland warehouse or direct from the production line to your promotion.
Testimonials
Trusted by brands that demand excellence
Real results. Real relationships. Straight from the brands we’re proud to call partners.
“Bob Lilly Promotions has a talent for finding promotional products that are both cost-effective and memorable. Our target audience frequently responds with ‘wow, this is the best giveaway item I’ve ever received’ – which says it all.”
Nikki Baulisch
Deca Dental Group
“Bob Lilly Promotions was instrumental in helping launch our Touchdown Club initiative. It was a huge success, and I don’t think we would have gotten off the ground without the help and guidance from the BLP Team.”
Blake Bozman
Captain’s Dad Highland Park High School – 2025
“BLP is our go-to resource for all of our branded promotional products and premium incentives. They offer great creativity and help us navigate problem spots in the execution of our programs before they become problems!”
Hannah Fauveau
AdvoCare Senior Project Manager
“Bob Lilly Promotions did an amazing job of pulling together the engagement package for us. It really got the MBA Bootcamp off to a great start!”
Aaron Kastner
Dallas Cowboys Football Club Sponsorship Team
“The Bob Lilly Promotions Team is a fantastic partner. They executed perfectly for us on every aspect of our sponsorship promotions.”
Christina Juarez
Field Marketing Manager, Brown-Foreman
“BLP has been an excellent partner. We were excited to find a company that has the technical resources to integrate with our CRM and the operational capabilities to handle the entire process.”
Robert Rardin
Marketing Director
“Bob Lilly Promotions supported my startup energy company from beginning to end. They really had amazing insight into building our brand, logo and message and then translated that into a full marketing approach delivering web design, tradeshow marketing materials and collateral, promotional give-aways and one page leave behinds.”
John Varnell
Executive Vice President
“After two subpar promo vendors, Bob Lilly Promotions has been a breath of fresh air! Their superior quality with consideration to our startup budget has been a 10 in my book! Megan has been a huge help on product recommendations, logo enhancements and so much more! Cannot say enough great things, you won’t be disappointed.”
Maggie Harris
Ready to make your brand the one everyone remembers?
From the franchise floor to the national stage, BLP builds branded merchandise and promotional programs that strengthen your distribution network, protect your brand standards, and create experiences your customers, partners, and employees never forget. Let’s talk about what that looks like for your brand.
Franchise Branded Merchandise: Common Questions
What does a franchise branded merchandise program include?
A complete program covers four layers: uniform and apparel programs for every location, an online company store where franchisees order approved items on demand, launch and promotion kits timed to your marketing calendar, and point-of-sale materials that match from market to market. BLP designs and manages all four, so corporate sets the standard once and every location meets it.
How does a franchise company store keep locations on-brand?
The store only contains what corporate has approved, which is the whole trick. Franchisees and managers order from a pre-approved catalog with correct logos, colors, and vendors locked in, so nobody sources their own polos from a local shop. BLP builds and runs online company stores for franchise systems, with location-level ordering, corporate-level control, and reporting on what every market is buying.
Does BLP produce gift with purchase (GWP) programs?
Yes, at national scale. BLP designs and produces gift with purchase merchandise and consumer promotion campaigns for beverage and CPG brands including Diageo, Brown-Forman, and Pepsi. The right GWP does real brand work: nine in 10 consumers remember the branding on a promotional product, according to PPAI research, which is why the gift has to be worth keeping.
Can BLP handle merchandise for new location openings?
Yes. Grand opening kits, team apparel for opening day, giveaway merchandise, and local marketing materials ship together, kitted from our Garland warehouse and timed to your opening date. Opening dates don’t slip, so the program is built backward from the date on the sign.
What does a franchise merchandise program cost?
Pricing scales with your system, not a rate card. A ten-location regional group and a five-hundred-location national franchise have different needs, and pricing is built around your promotional calendar, your growth plans, and your budget. Most engagements start with a conversation about your system and a quote within days.