500+
locations outfitted with a complete uniform reset nationwide
5,000+
employees dressed in new branded uniforms over a 3-year program
Winners
competitively won selected over multiple firms based on design and large-program track record
Procurement Snapshot
A competitively won, three-year uniform program for a national franchise: 500+ locations, 5,000+ employees, one procurement storefront.
| Item | Detail |
|---|---|
| Client | Dickey’s Barbecue Pit, national restaurant franchise |
| Industry | Franchise restaurant |
| Scale | 500+ franchise locations nationwide; 5,000+ employees outfitted |
| Program type | Complete uniform program: design, production, procurement storefront, phased national rollout |
| Program length | Three years |
| Selection | Competitively won against multiple firms on design and large-program track record |
| Roles covered | Front-of-house, kitchen leadership, full crew: workshirts, “Grill Master” shirts, t-shirts, kitchen and crew aprons, hats |
| Ordering model | Dedicated procurement storefront built and supported by BLP. Corporate operations controlled ordering, inventory and brand consistency; every location ordered from the same approved catalog |
| Rollout | Beta at selected locations alongside the interior redesign, then a dated system-wide launch fulfilled across hundreds of locations over several weeks |
| Volume | 5,000+ uniforms over the program |
Client Environment
Dickey’s Barbecue Pit undertook a full interior redesign across 500+ franchise locations. A franchise system has a structural challenge a single-company store does not: hundreds of independently operated locations, each ordering for its own crew, all expected to look identical to the customer.
The Starting Problem
Design a uniform system that worked for every role in the restaurant, launch it consistently across hundreds of locations at the same time, and leave corporate operations with a procurement system it could manage for years, not a one-time shipment. Multiple vendors competed for the contract.
Program Architecture
Design. BLP’s creative team built a role-based uniform system around the brand’s Western, Texas barbecue identity: plaid cowboy-style workshirts for front-of-house, signature “Grill Master” shirts for kitchen leadership, t-shirts and aprons for the full crew, branded hats to complete the look.
Procurement storefront. BLP built and supported a dedicated storefront through which corporate operations controlled ordering, inventory, and brand consistency across every franchise location. Every location ordered from the same approved catalog, which eliminated location-by-location sourcing.
Phased rollout. Selected locations beta-tested the uniform reset alongside the interior redesign. The system-wide launch was announced for a specific date and fulfilled across hundreds of locations over several weeks.
Operational Result
- 500+ locations outfitted.
- 5,000+ employees dressed in new branded uniforms over the three-year program.
- One centralized catalog. No location-level sourcing.
Business Result
- A brand reset visible in every restaurant, on every shift, in every city, timed to the interior redesign.
- A scalable ordering infrastructure that corporate operations managed with confidence for the life of the program.
- Competitive win on design and large-program track record.
What a Procurement Team Can Verify
- Program scale and duration as stated. The program ran on BLP’s online company store platform.
- How BLP runs these programs: see Online Company Stores and Enterprise Capabilities and Security.
Frequently Asked Questions
How many locations and employees did the Dickey’s uniform program cover?
500+ locations and 5,000+ employees over three years.
How did 500+ franchise locations order uniforms?
Through a dedicated procurement storefront built and supported by BLP. Corporate operations controlled the catalog, inventory, and brand rules, and every location ordered from the same approved list.
Was the program competitively bid?
Yes. BLP was selected over multiple firms on design and large-program track record.
