25+
year client relationship, and counting
5,500
employees nationwide supported through a single branded storefront
Client Partner
BLP’s inaugural Client Partner of the Year: awarded to Atmos Energy in 2026
Procurement Snapshot
A managed employee store for one of the largest natural gas distributors in the United States. Approximately 5,500 employees, multiple states, one accountable partner for more than 25 years.
| Item | Detail |
|---|---|
| Client | Atmos Energy, one of the largest natural gas distributors in the United States |
| Industry | Energy, regulated utility |
| Scale | Approximately 5,500 employees across multiple states and dozens of operational divisions |
| Program type | Managed online company store (employee store), with in-stock essentials and on-demand catalog |
| Relationship length | 25+ years, continuous |
| Catalog | 100+ approved branded items: apparel, headwear, drinkware, office items, “Need It Now” essentials |
| Fulfillment model | In-stock essentials shipped from BLP’s 25,000 square foot Garland, Texas facility; broader catalog produced on demand through BLP’s supplier network and shipped direct to the employee |
| Governance | Annual full-catalog refresh; brand standards enforced at the catalog level |
| Account model | Named BLP account team |
| Recognition | Atmos Energy named BLP’s inaugural Client Partner of the Year, 2026 |
Client Environment
Atmos Energy delivers natural gas to customers across multiple states through dozens of operational divisions. Its brand has to show up the same way in a field crew’s truck, a district office, and a corporate lobby. Merchandise, apparel, and recognition items are ordered by many people in many places, none of whom are merchandise buyers by trade.
The Starting Problem
Decentralized ordering produced three predictable failures: one-off requests with no shared catalog, inconsistent sourcing that let the brand drift from location to location, and manual fulfillment that turned every order into a project. Atmos needed a program that would scale with the company, adapt as needs changed, and never require its internal team to become merchandise experts.
Program Architecture
BLP built and manages the Atmos Energy Employee Store, a private branded storefront where Atmos employees log in, browse approved items, and order on demand.
Catalog design. Organized by category (apparel, headwear, drinkware, office items) with a dedicated “Need It Now” section for fast-moving essentials.
Two-speed fulfillment. “Need It Now” items are stocked at BLP’s Garland, Texas fulfillment center and ship immediately with no minimums and no production lead time. The broader catalog is produced on demand through BLP’s supplier network and shipped directly to the employee, which keeps inventory lean and program cost efficient.
Storefront experience. A modern e-commerce interface with category browsing, wishlists, and a standard cart flow.
Brand governance. BLP conducts a full store refresh every year: new products added, discontinued items retired, catalog checked against current Atmos brand standards. In 2026, BLP launched a completely redesigned Atmos storefront.
Managed service. BLP owns the catalog, the inventory conversation, the fulfillment, and the reporting. The Atmos internal team approves; it does not administer.
Operational Result
- Approximately 5,500 employees served through a single storefront.
- 100+ approved items, every one on-brand.
- In-stock essentials fulfilled immediately from Garland at BLP’s 99.8% pick accuracy.
- Every order tracked; every delivery handled by BLP.
Business Result
- More than 25 years of continuous partnership through leadership changes, platform changes, and a full storefront redesign.
- Zero brand drift across multiple states and dozens of divisions: one catalog, one standard.
- Internal administrative load removed. Atmos does not run a merchandise operation; BLP does.
What a Procurement Team Can Verify
- Program length and scale as stated above.
- BLP’s facility, certification and operating figures: 25,000 square foot Garland fulfillment center, 99.8% pick accuracy, more than 100,000 packages annually, WBENC certified (certificate 2005109784, continuously certified since January 2008).
- How BLP runs these programs: see Online Company Stores and Enterprise Capabilities and Security.
Frequently Asked Questions
How long has BLP managed the Atmos Energy employee store?
More than 25 years, continuously.
How many employees does the Atmos Energy store serve?
Approximately 5,500 employees across multiple states.
How are orders fulfilled?
In-stock essentials ship from BLP’s 25,000 square foot fulfillment center in Garland, Texas. The wider catalog is produced on demand and shipped direct to the employee.
Who administers the store?
BLP. Atmos approves the catalog and brand standards; BLP runs the program.
