25+
year client relationship — and counting
5,000
employees nationwide supported through a single branded storefront
Client Partner
BLP’s inaugural Client Partner of the Year — awarded to Atmos Energy in 2026
The Challenge
Atmos Energy is one of the largest natural gas distributors in the United States, a company with 5,000 employees spread across multiple states, dozens of operational divisions, and a brand that needs to show up consistently everywhere, every time.
Keeping branded merchandise accessible, on-brand, and operationally simple at that scale is genuinely hard. One-off requests create chaos. Inconsistent sourcing creates brand drift. Manual fulfillment creates delays. Atmos Energy needed a better solution, one that could grow with the company, adapt to changing needs, and never require their internal team to become merchandise experts.
They found that solution in BLP. Twenty-five years ago.
Our Approach
BLP built and continues to manage the Atmos Energy Employee Store, a dedicated branded merchandise destination designed specifically for Atmos employees to log in, browse, and order approved company gear on demand.
The store is organized for speed and clarity across multiple categories, including apparel, headwear, drinkware, office items, and a dedicated “Need It Now” section, fast-moving essentials kept in stock at BLP’s Garland, Texas, fulfillment center and ready to ship immediately without minimum order requirements or production lead times.
Beyond the “Need It Now” inventory, the broader catalog is supported through BLP’s supply chain partner network, merchandise produced on demand and shipped directly to the employee, keeping inventory lean and program costs efficient.
The store runs on a modern e-commerce platform, giving Atmos Energy a familiar, intuitive shopping experience, category browsing, wishlists, and a standard cart flow, while BLP manages the complexity behind the scenes so the internal team never has to.
Every year, BLP conducts a full store refresh, updating products, retiring discontinued items, and ensuring the catalog stays current with Atmos Energy’s brand standards and employee needs. In April 2026, BLP will launch a completely redesigned storefront, a new chapter in a partnership that has never stopped evolving.
Solution & Outcome
Twenty-five years. One partner. Zero brand drift.
The Atmos Energy Employee Store gives 5,000 employees across the country seamless access to 100+ approved branded merchandise items, with in-stock essentials available for immediate fulfillment and a full on-demand catalog for every other need. Every item is on-brand. Every order is tracked. Every delivery handled.
The relationship between Atmos Energy and BLP has endured through leadership changes, platform evolutions, industry shifts, and a complete store redesign currently underway. It has grown deeper, more integrated, and more valuable with every passing year.
In 2026, BLP honored Atmos Energy with its inaugural Client Partner of the Year award, a recognition that belongs as much to the trust Atmos has placed in BLP as to anything BLP has delivered in return.
In this business, the longest relationships tell the truest stories.
“Bob Lilly Promotions stands out for their passion and partnership. They continually bring us new ideas, and their holiday gifts are a perfect reflection of their creativity and commitment to making every touchpoint special.”
