Loyalty & Incentives
Loyalty & Incentive Programs That Drive Engagement and Retention
From sales channel incentives and dealer loyalty programs to employee engagement and customer retention, BLP designs, sources, fulfills, and measures incentive programs that deliver real ROI. Premium merch, luxury rewards, travel experiences, points-based platforms, and branded redemption stores, all managed under one roof.
Why it matters
Generic rewards get forgotten. Strategic programs get results.
Gift cards disappear into wallets. Cash bonuses blend into paychecks. But a well-designed incentive program — with rewards people actually want and a structure that drives specific behavior — creates lasting engagement that shows up in the numbers. That’s what we build.
19.7%
same-store sales increase driven by a BLP-designed loyalty program for Roofing Supply Group
6 yrs
and running — Ceva Logistics’ ‘Just Rewards’ program rewarding perfect attendance, safety, continuing education, and team engagement
65%
of employees prefer non-cash incentives over cash rewards — and remember them longer
Your last program lost momentum. Here’s why your next one won’t.
Recognition with cadence and consistency
Only 22% of employees say they get the right amount of recognition. Most programs start strong and fade within weeks. We build structured, year-round programs with built-in campaign cadences, automated milestones, and regular touchpoints that keep recognition consistent, not occasional.
Recognition that is personal and intentional
Fewer than half of employees say leaders understand how they want to be recognized. We help you create recognition that feels personal, timely, and worth remembering, tied to real contributions, delivered with intention, not like a box-checking exercise.
Managers feel empowered
Recognition culture lives or dies with managers, yet most are given zero tools or guidance. We provide campaign structure, communication templates, and program frameworks that make it easy for managers to recognize consistently, without adding to their workload.
The rewards that missed the mark
Only 5% of employees rank a standard pin or plaque as their top choice. We curate reward collections people genuinely want, premium merch, name-brand products, gift cards, travel, experiences, and branded milestone awards, tailored to your workforce, not pulled from a generic catalog.
Leadership can prove ROI
63% of HR leaders said recognition spend would increase, yet only 40% said their program actually drives results. We connect your program to measurable outcomes, participation rates, redemption data, retention impact, and performance dashboards, so leadership can justify the investment and optimize over time.
HR can do more for less
Tighter budgets. Fewer resources. Same expectations. We help stretch every dollar with smarter targeting, curated rewards, streamlined administration, and less lift on internal teams, so HR can run a world-class program without building one from scratch.
Awareness and visibility are remembered
Organizations with three or more awareness campaigns see 97% login rates. Those with none? 41%. We keep your program visible with branded communications, redemption prompts, milestone reminders, and seasonal campaigns, because a program only works when people remember it exists.
Outreach for every employee
Less than half of frontline workers received any recognition in the past month. Most platforms are designed for desk workers. We build programs that reach every employee, in the warehouse, on the road, on the floor, not just the people with a laptop.
Programs are aligned and effective
6% of effective recognition programs align with company values. When recognition is random, it feels hollow. We align every program to the behaviors, milestones, and outcomes your organization actually wants to reinforce so every reward strengthens your culture, not just your swag closet.
Why Us
Why brands trust BLP with their incentive programs
Most loyalty vendors do one thing. We do all of it.
Strategy through fulfillment, one partner
Most programs require a platform vendor, a merch supplier, a fulfillment house, and a creative agency. BLP is all four. We design the program, source the rewards, build the store, run the campaigns, ship the product, and report the results — under one roof.
Access to everything worth earning
Premium branded merch, name-brand products, luxury gifts, gift cards, travel packages, event tickets, and custom awards — we source from the entire premiums market and our platform partners’ reward catalogs. If it motivates people, we can get it.
Platform flexibility at any scale
Enterprise-level program with points tracking and leaderboards? We partner with leading incentive platforms. Smaller program that needs a branded redemption store? We build it on our own e-commerce platform. You get the right technology for your program size, not a one-size-fits-all system.
We prove it works
Monthly reporting, participation tracking, redemption data, and performance dashboards. We don’t just launch your program and wish you luck, we measure what’s working, flag what’s not, and optimize over time.
Programs that run for years, not weeks
Our longest-running incentive partnership is five years and counting. We build programs designed for sustained engagement, with year-round campaigns, fresh reward rotations, and ongoing communication that keeps momentum alive long after launch.
how it works
Programs that perform don’t happen by accident
Every incentive program we build follows the same proven process — designed around your goals, your people, and the behaviors you want to drive.
Here’s how we take you from idea to measurable impact:
Understand the goal
What behavior are you trying to drive? More sales through a channel? Lower turnover? Safer job sites? Better referrals ? We start with the business outcome and work backward, because a program without a clear objective is just a gift catalog.
Design the program
We build the structure, audience, reward tiers, earning mechanics, redemption experience, communications cadence, and timeline. Whether it’s a six-month sales blitz or a multi-year service recognition program, every element is mapped to your goals and your budget.
Source & build
We curate the rewards, build or configure the platform, design the branded communications, and set up fulfillment, all before launch. Your team reviews and approves. Nothing goes live until it’s right.
Launch & sustain
Launch day is just the beginning. We run ongoing campaigns, refresh reward options, send redemption prompts, track participation, and deliver performance reports, month after month. Because the programs that drive results are the ones that never lose momentum.
FEATURED PROgram
The single best promotion we have ever run
When Roofing Supply Group needed to build contractor loyalty and drive measurable revenue growth across 83 locations in 24 states, they asked BLP if we had any ideas. We had a couple. BLP conceived and executed ‘Hunt with Ted’ — a fully integrated, dual-track loyalty program built around two Texas legends: the iconic YO Ranch and rock-and-roll icon Ted Nugent. Contractors earned entries with every purchase. Store employees were incentivized to drive sign-ups. BLP designed, produced, and managed every element — custom standees, branded merch, direct mail, in-store collateral, employee incentives, and monthly performance tracking across all 83 locations.
The result: a 19.7% increase in same-store sales during the campaign period — in a wholesale distribution environment where single-digit growth is considered strong.
Stop scrolling, start seeing
Build my incentive lookbook
Straight from the brands whose programs we’ve built, managed, and measured. Tell us who you’re trying to motivate, what behavior you want to drive, and what your budget looks like — and our team will curate a personalized lookbook of reward options, program structures, and platform recommendations built specifically for your goals.
No generic catalogs. No one-size-fits-all platforms. Just the right program for your people.
Testimonials
Trusted by brands that demand excellence
Real results. Real relationships. Straight from the brands we’re proud to call partners.
“Bob Lilly Promotions has a talent for finding promotional products that are both cost-effective and memorable. Our target audience frequently responds with ‘wow, this is the best giveaway item I’ve ever received’ – which says it all.”
Nikki Baulisch
Deca Dental Group
“BLP has been an excellent partner. We were excited to find a company that has the technical resources to integrate with our CRM and the operational capabilities to handle the entire process.”
Robert Rardin
Marketing Director
“BLP is our go-to resource for all of our branded promotional products and premium incentives. They offer great creativity and help us navigate problem spots in the execution of our programs before they become problems!”
Hannah Fauveau
AdvoCare Senior Project Manager
“Bob Lilly Promotions did an amazing job of pulling together the engagement package for us. It really got the MBA Bootcamp off to a great start!”
Aaron Kastner
Dallas Cowboys Football Club Sponsorship Team
“The Bob Lilly Promotions Team is a fantastic partner. They executed perfectly for us on every aspect of our sponsorship promotions.”
Christina Juarez
Field Marketing Manager, Brown-Foreman
“BLP has been an excellent partner. We were excited to find a company that has the technical resources to integrate with our CRM and the operational capabilities to handle the entire process.”
Robert Rardin
Marketing Director
“Bob Lilly Promotions supported my startup energy company from beginning to end. They really had amazing insight into building our brand, logo and message and then translated that into a full marketing approach delivering web design, tradeshow marketing materials and collateral, promotional give-aways and one page leave behinds.”
John Varnell
Executive Vice President
“After two subpar promo vendors, Bob Lilly Promotions has been a breath of fresh air! Their superior quality with consideration to our startup budget has been a 10 in my book! Megan has been a huge help on product recommendations, logo enhancements and so much more! Cannot say enough great things, you won’t be disappointed.”
Maggie Harris
Ready to build a program people will like using?
Tell us who you’re trying to motivate and what success looks like. We’ll design a program that gets there — and prove it with data.