Company Stores
Online Company Stores built and run for you.
BLP-managed online company stores put the right merchandise in the right hands, automatically, on brand, and without the operational headache.
From onboarding kits to uniform programs to client gifting, BLP builds, manages, and fulfills your online company stores from end to end so your team never has to.
What is an online company store
An online company store is a private branded e-commerce site where your employees, locations, or partners order approved merchandise, apparel, uniforms, awards, and print. The difference at BLP is who does the work. BLP builds the store, curates the catalog, holds or produces the inventory, picks and ships every order from its own Garland, Texas fulfillment center, and manages the program month after month. You get brand control and reporting. Nobody on your team gets a second job.
SOUND FAMILIAR?
Managing branded merchandise shouldn’t feel like a second job
Chasing sizes. Fielding stock questions. Juggling three vendors and a spreadsheet. If that’s how merch works at your company today, there’s a better way. And BLP has been building it for 27 years.
One store. Every team. Zero friction.
Whether you’re onboarding new hires, rewarding top performers, or outfitting thousands of locations, BLP’s company store platform handles it all.
Trusted by Atmos Energy, Dickey’s Barbecue Pit, Arctic Wolf, and Boardwalk Pipelines
99.8% pick accuracy across 100,000+ packages annually
27 years building and managing company stores
Fulfillment Shipped From Our Facility. Not a Stranger’s.
Every in-stock inventory order ships from BLP’s own 25,000 sq ft fulfillment center in Garland, Texas, with a 99.8% pick accuracy rate across 100,000+ packages annually. Your order never passes through a stranger’s hands.
Inventory & Reporting Always In Stock. Always In the Know
Real-time inventory across every SKU, with low-stock alerts before you run out. Reporting that shows what’s moving, what’s not, and where every dollar went. You always know where your program stands.
Sales Client Gifting That Closes Deals.
Your reps shouldn’t be packing boxes. A BLP company store gives your sales team instant access to premium-branded gifts, triggered from their CRM, shipped to the client, and tracked back to the deal.
HR Onboarding That Arrives Before They Do
New hire joins on Monday. Their branded welcome kit arrives before they do. Connect your HRIS and every onboarding moment triggers automatically. No spreadsheet, no manual order, no last-minute scramble.
Print Collateral & Presentations
Sales decks, brochures, and branded templates your team will use, consistent, polished, and built to land in the boardroom and the field.
Procurement Uniform Programs at Any Scale
500 locations. 5,000 employees. One store. BLP manages your entire uniform program, from product selection and size collection to fulfillment and reorders, so procurement never has to chase a vendor again.
Marketing Events. Campaigns. Always On-Brand.
Pre-event kits. Post-show follow-up gifts. Campaign merchandise that ships directly to attendees. BLP’s stores keep your marketing team moving fast, with your brand intact at every touch.
Managed Service We Don’t Just Build It. We Run It.
A dedicated BLP team owns your store, creative, ops, and strategy – led by someone who knows your account. And we manage it like a business that has to perform: scheduled health reviews of your inventory, sales, and risk, with recommendations on what to reorder, refresh, or retire. Not because you flagged it. Because we did.
WHY BLP
Why leading brands choose BLP for their online company stores
A store is only as good as the team behind it. Here’s what makes BLP different.
End-to-End Ownership
BLP builds your online company stores, manages your inventory, fulfills every order, and keeps your program running, start to finish, under one roof. One team owns all of it, so nothing falls through the cracks between vendors.
Fulfillment You Can Count On
Every order shipping from BLP’s facility in Garland, Texas, has a 99.8% pick accuracy on over 100,000+ packages annually. We protect your brand every step of the way.
Built Around Your Business
No two BLP online company stores are alike. We learn your org structure, your workflows, and your brand standards before we build a single page, so your store works exactly the way your team does.
A Partner, Not a Vendor
You get one team that knows your brand as well as you do, and one person who owns the relationship. Not a support ticket. Not a chatbot. A 27-year track record of personal accountability to your program’s success.
Enterprise-Ready From Day One
SSO, API integrations, role-based permissions, and budget controls by department. The setup that your IT and procurement teams approve without a fight.
A Certified Line in Your Diversity Spend.
BLP is a WBENC Certified Women’s Business Enterprise (certificate #2005109784, certified since 2008). Every dollar through your company store can count toward supplier-diversity goals, with the documentation your procurement team needs.
TWO WAYS TO RUN A STORE
Platform or partner?
Plenty of good software exists for running a swag store yourself. The honest question is not which tool is best. It is who does the work.
MODEL 1
Run it yourself on a self-serve platform
A real option, if that person exists and wants the job.
- A full-time merch manager owns the catalog
- Your team handles inventory forecasting
- You manage vendor relationships
- Fulfillment logistics live on your plate
MODEL 2
Hand the whole program to BLP
Built for teams with better things to own.
- One accountable partner builds the store
- BLP owns the inventory risk conversation
- Every order ships from our own Garland floor
- We review the program with you monthly
Most BLP clients came from the first model. They did not want better software. They wanted their Tuesdays back.
THE PLATFORM
The platform behind every BLP store
Every BLP company store runs on CommerceEDGE by SellersCommerce, our multi-year commerce platform partner. We chose it for one reason: it was built for exactly this job. BLP builds the store, loads the catalog, sets the rules, and runs it. The platform does the heavy lifting underneath.
BLP’S MULTI-YEAR PLATFORM PARTNER
Announced July 2026 · Read the announcement
Employees get their own storefront
Personal catalogs by role, department, or location. Points-based rewards and spending limits you set once. Single sign-on so nobody manages another password.
Managers approve, they do not chase
Budgets, cost centers, and approval routing are built into checkout. One click approves a request, and every purchase rolls up to a report you can hand to finance.
Artwork approved before anything is decorated
Employees preview logo placement, colors, and personalization on the item itself. The approval happens in the store, not in an email thread.
Reorders run themselves
Recurring orders and subscription-style replenishment for the items your teams use up: onboarding kits, uniforms, event gear. Real-time inventory sync so the store never sells what our floor does not have.
It connects to what you already run
HubSpot, Salesforce, Microsoft Dynamics, QuickBooks, Sage, SAP, Oracle, Epicor, Acumatica, and Akeneo. Orders, invoices, and product data move without re-keying.
Reporting that answers real questions
Which items move, which departments spend, what seasonal demand looks like, and where inventory should sit. Custom reports across any attribute we track.
3,700+
Stores launched on the SellersCommerce platform, the infrastructure under every BLP store.
$10B+
In sales processed across more than a decade of company store and uniform programs.
99.8%
BLP pick accuracy on every order shipping from our own Garland, Texas floor.
Platform figures reported by SellersCommerce. Pick accuracy measured at BLP’s Garland, Texas fulfillment center.
“We started SellersCommerce to give companies commerce technology purpose-built for their programs, not adapted from something else. Working with a partner as disciplined as BLP is exactly why we built it.”
Ashok Reddy, President and Co-Founder, SellersCommerce
how it works
A great company store is built right and run for you.
Here’s our blueprint for your store’s success.
Discover & Define
We learn how your company actually works.
Before we design a single page, we get the real picture: who orders, who approves, how budgets are split, and what your brand will and won’t allow. The details most skip are the ones that decide whether your people use the store or work around it. We’ll get this right first, so your store is one they’ll actually use.
Build & Configure
Your store, your rules, no surprises.
First we lock in the scope, so the budget you approve is the budget you get, with no surprise line items halfway through. Then we build, to your brand standards, never a generic template with your logo dropped on top. Everything we mapped in step one gets wired in: the ordering rules, approval logic, and budget limits by team and location. Then the technical layer: SSO, API integrations, role-based access, all developed and tested before launch. Our project management tools will keep you in the loop at every step.
Launch & Verify
Nothing goes live until you approve it.
Your team gets a structured walkthrough in a live test environment, and you sign off in writing on what works. Then the site locks for launch. On our side, nothing goes live until it clears a formal go/no-go review, where every payment path, approval route, budget rule, shipping rule, and integration is confirmed working, not assumed. Your people also get training and quick-start guides before day one, so the store opens to a team that already knows how to use it. For most companies, launch day is the nervous one. With this process, the only buzz is the rave reviews from your team.
Manage & Grow
Launch is day one, not the finish line.
This is where most online company stores lose momentum. It’s where we lean in. For the first two weeks, we watch your store daily and check in at day three and day seven, even when everything’s running clean, so you’re never wondering how it’s going. Then we send reviews at 30, 60, and 90 days, monthly inventory reporting, and a regular health check on your overall program, what’s selling, what’s at risk, what’s sitting unsold, with our recommendations before any of it becomes a problem. New season, new products, fresh look. When you need something, you call or message your rep directly, who already knows your account inside and out. A company store isn’t a project that ends. It’s a program someone must own, and for as long as you run it, that’s us.
Online company stores built for brands that demand more
Every store tells a story of partnership, precision, and results that go beyond the expected.
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Atmos Energy: 25 Years of Brand Consistency at Scale
Built for choice, speed, and brand consistency
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Dickey’s BBQ: A Brand New Look for 500+ Locations
Dickey’s Barbecue Pit: 500+ locations and 5,000+ employees, unified under one cohesive brand identity, designed, produced, and delivered by BLP.
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Highland Park Touchdown Club: $45,000 Raised in Year One for Scots Football
How the Highland Park Touchdown Club raised $45,000 in year one with a BLP-built donor gift program and pop-up store funding Scots football broadcasts.
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Ideal Dental: 150 locations. One brand.
Built to grow with a brand that never slows down.
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Boardwalk Pipelines: One partner. One store. Every employee covered.
5,000 employees, one store, every location covered.
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Jani-King: From corporate office to stadium floor, one brand holds.
Jani-King: From corporate office to stadium floor, one brand holds.
STOP SCROLLING, LETS BUILD IT
Interested in our online company stores
Tell us about your brand, your team, and your goals, and BLP will design a store built specifically around how your business works. No cookie-cutter templates. No platform handoffs. Just a store your people will actually use.
No guesswork. Just a branded store experience tailored to your organization before a single product is ordered.
Testimonials
Trusted by brands that demand excellence
Real results. Real relationships. Straight from the brands we’re proud to call partners.
“We appreciate the collaboration and camaraderie we’ve developed with your group as Boardwalk Pipelines’ company store provider. I can’t say enough great things about the working relationship we’ve been able to develop over the last several months… truly outstanding customer service and partnership in our collective efforts.”
Maurie Bedwell
Manager, Supply Chain Services
“BLP is our go-to resource for all of our branded promotional products and premium incentives. They offer great creativity and help us navigate problem spots in the execution of our programs before they become problems!”
Hannah Fauveau
AdvoCare Senior Project Manager
“BLP has been an excellent partner. We were excited to find a company that has the technical resources to integrate with our CRM and the operational capabilities to handle the entire process.”
Robert Rardin
Marketing Director
“Bob Lilly Promotions has a talent for finding promotional products that are both cost-effective and memorable. Our target audience frequently responds with ‘wow, this is the best giveaway item I’ve ever received’ – which says it all.”
Nikki Baulisch
Deca Dental Group
“Bob Lilly Promotions was instrumental in helping launch our Touchdown Club initiative. It was a huge success, and I don’t think we would have gotten off the ground without the help and guidance from the BLP Team.”
Blake Bozman
Captain’s Dad Highland Park High School – 2025
“Bob Lilly Promotions did an amazing job of pulling together the engagement package for us. It really got the MBA Bootcamp off to a great start!”
Aaron Kastner
Dallas Cowboys Football Club Sponsorship Team
“The Bob Lilly Promotions Team is a fantastic partner. They executed perfectly for us on every aspect of our sponsorship promotions.”
Christina Juarez
Field Marketing Manager, Brown-Foreman
“Bob Lilly Promotions supported my startup energy company from beginning to end. They really had amazing insight into building our brand, logo and message and then translated that into a full marketing approach delivering web design, tradeshow marketing materials and collateral, promotional give-aways and one page leave behinds.”
John Varnell
Executive Vice President
“After two subpar promo vendors, Bob Lilly Promotions has been a breath of fresh air! Their superior quality with consideration to our startup budget has been a 10 in my book! Megan has been a huge help on product recommendations, logo enhancements and so much more! Cannot say enough great things, you won’t be disappointed.”
Maggie Harris
Ready to build a store your team will actually use?
Let’s talk about what you need. Most company stores start with a simple conversation, and end with a program your competitors will wish they’d thought of first.
Frequently asked questions about online company stores
What is an online company store?
An online company store is a branded e-commerce portal where your employees, teams, or locations order approved merchandise, apparel, awards, and print-on-demand. BLP builds and manages the store, holds or produces the inventory, and fulfills every order, so your brand stays consistent, and nobody manages spreadsheets.
How much does an online company store cost?
It depends on catalog size, inventory model, and order volume, and BLP scopes each store to the organization. Programs run from lean on-demand stores with no held inventory to enterprise platforms serving thousands of employees. Talk with our team and we’ll map the right model to your headcount and budget.
Who handles inventory and fulfillment for a company store?
BLP does, from our own 25,000 sq ft fulfillment center in Garland, Texas, with a 99.8% pick accuracy rate. On-demand items are produced when ordered, so there’s no guessing on quantities and no stale stock writing itself off in a closet.
Can a company store include print materials, not just merchandise?
Yes. BLP stores can include business cards, brochures, sell sheets, direct mail, and other commercial print alongside branded merchandise, all ordered from the same storefront. We manage a network of more than 100 print partners, so employees ordering business cards or marketing collateral get the same brand-controlled experience as ordering apparel or drinkware.
What kinds of companies use BLP online company stores?
Multi-location and franchise brands that need uniform and brand consistency (Dickey’s Barbecue Pit runs 500+ locations through BLP), enterprises consolidating merchandise spend under one accountable vendor (Atmos Energy has partnered with BLP for over 25 years), and growth companies that want onboarding, employee recognition gifts, and client gifting handled without adding headcount. If people in more than one place need your brand done right, a store fits.
How long does it take to launch a company store?
Most stores launch in four to eight weeks from kickoff, depending on catalog size and integrations. BLP’s four-step process (discover, build, launch, manage) includes a formal go/no-go review, team training, and daily monitoring for the first two weeks after launch.
What platform does BLP use for online company stores?
BLP company stores run on CommerceEDGE by SellersCommerce, a B2B commerce platform built for branded portals, employee stores, and uniform programs. SellersCommerce reports more than 3,700 stores launched and over $10 billion in gross merchandise value processed. BLP is the managed partner on top of the platform: we design and build each store, load and maintain the catalog, set budgets and approval rules, fulfill every order from our Garland, Texas facility, and manage the program month to month, so clients get enterprise-grade store technology without running it themselves.