Dallas Cowboys/Herradura POS/POP Sponsorship Activation

Business Need: POP/POS for On Premise and Off Premise locations to promote the Cowboys/Herradura affiliation & sponsorship

Execution: Bob Lilly Promotions designed and sourced over 20 various POS/POP displays as well as branded bar mats and bar ware for On Premise

BLP Services: Design, sourcing, project management and logistics coordination

“The Bob Lilly Promotions Team is a fantastic partner. They executed perfectly for us on every aspect of our sponsorship promotions.” – Christina Juarez, Field Marketing Manager, Brown-Foreman