FOR FOOD & BEVERAGE
Branded Programs Built for The Food & Beverage Industry
From franchise uniform programs and distributor trade incentives to consumer promotions, brand ambassador kits, and company stores for multi-location restaurant groups, BLP helps food and beverage brands create merchandise and branded experiences that drive loyalty, strengthen partnerships, and show up exactly right, from the back of house to the front of shelf.
WHY FOOD & BEVERAGE BRANDS CHOOSE BLP
Food and beverage brands live and die by their experience. We make sure yours is extraordinary.
From franchise systems to global spirits brands, food and beverage companies trust BLP for branded merchandise and promotional programs that protect their brand standards, move product, and show up flawlessly at every location, every event, and every consumer touchpoint.
Franchise & Uniform Programs
Consistency is everything in a franchise system. When a guest walks into any one of your locations, whether it’s location number one or location number five hundred, the experience needs to feel identical. BLP designs and manages franchise uniform programs, company stores, and branded merchandise systems that give multi-location restaurant groups and franchise networks the tools to stay on-brand at every location, on every shift, in every market.
Consumer Promotions & GWP
The right gift with purchase doesn’t just move product — it builds brand advocates. BLP designs and produces consumer promotion merchandise and GWP programs for some of the world’s most recognized food and beverage brands, including Diageo, Brown-Forman, and Pepsi, with the creative sophistication, sourcing depth, and fulfillment precision to execute at national scale without missing a beat.
Team & client gifting
Whether celebrating a partner promotion, closing a deal, or recognizing your team during the holidays, BLP delivers thoughtfully curated gifts that honor the occasion. Our sourcing network spans premium brands and bespoke items, ensuring every gift feels meaningful and on-brand.
Powerful technology that’s easy to use
Managing branded merchandise across a franchise network of hundreds of locations, a national distributor channel, or a multi-brand restaurant group requires more than a vendor, it requires a platform.
BLP’s e-commerce technology powers permanent enterprise stores for franchise systems and multi-location restaurant groups, and time-limited pop-up shops for seasonal promotions, new location openings, and consumer campaign windows, giving every franchisee, distributor, and brand ambassador on-demand access to approved branded merchandise, with zero inventory risk and no manual procurement headaches for your corporate team.
Why the world’s most recognized food and beverage brands trust BLP
Because in an industry where your brand shows up on every table, every shelf, and every uniform, there’s no room for merchandise that doesn’t match the standard of the product you’re selling, and that’s the only standard BLP works to.
Dedicated creative partner
Since 1999, BLP has built branded merchandise and promotional programs for some of the most recognized names in food and beverage, from global spirits brands like Diageo and Brown-Forman to national franchise systems like Dickey’s BBQ and Yum Brands. We bring the creative depth, sourcing network, and fulfillment precision to execute programs that live up to the brands we’re proud to serve.
Proven reliability
Promotional windows don’t move. New location opening dates don’t slip. Distributor incentive deadlines don’t wait. BLP’s 25,000 sq ft fulfillment center and 99.8% pick accuracy rate mean your merchandise ships on time, every time, to a single franchise location, a national distributor network, or a consumer promotion fulfillment address anywhere in the country.
Built for franchise systems and multi-location brands
From permanent enterprise stores that give every franchisee on-demand access to approved branded gear, to seasonal pop-up shops for new market launches and limited-time promotions, BLP builds merchandise programs that scale with your system, protect your brand standards, and eliminate the chaos of managing merchandise across hundreds of locations manually. Nobody knows franchise merchandise programs like BLP. Just ask Dickey’s.
Transparent pricing
No hidden fees, no long-term contracts, no surprises. Just honest, straightforward collaboration built around your promotional calendar, your franchise system, and your budget, whether you’re running a national GWP campaign or outfitting a regional distributor network.
Compliance and brand standards ready
Food and beverage brands operate within strict brand guidelines, franchise agreements, and regulatory frameworks. BLP works within your brand standards, approval processes, and compliance requirements, so every item that ships to every location, every distributor, and every consumer is on-brand, on-spec, and fully approved before it leaves our warehouse.
Testimonials
Trusted by brands that demand excellence
Real results. Real relationships. Straight from the brands we’re proud to call partners.
“Bob Lilly Promotions has a talent for finding promotional products that are both cost-effective and memorable. Our target audience frequently responds with ‘wow, this is the best giveaway item I’ve ever received’ – which says it all.”
Nikki Baulisch
Deca Dental Group
“BLP has been an excellent partner. We were excited to find a company that has the technical resources to integrate with our CRM and the operational capabilities to handle the entire process.”
Robert Rardin
Marketing Director
“BLP is our go-to resource for all of our branded promotional products and premium incentives. They offer great creativity and help us navigate problem spots in the execution of our programs before they become problems!”
Hannah Fauveau
AdvoCare Senior Project Manager
“Bob Lilly Promotions did an amazing job of pulling together the engagement package for us. It really got the MBA Bootcamp off to a great start!”
Aaron Kastner
Dallas Cowboys Football Club Sponsorship Team
“The Bob Lilly Promotions Team is a fantastic partner. They executed perfectly for us on every aspect of our sponsorship promotions.”
Christina Juarez
Field Marketing Manager, Brown-Foreman
“BLP has been an excellent partner. We were excited to find a company that has the technical resources to integrate with our CRM and the operational capabilities to handle the entire process.”
Robert Rardin
Marketing Director
“Bob Lilly Promotions supported my startup energy company from beginning to end. They really had amazing insight into building our brand, logo and message and then translated that into a full marketing approach delivering web design, tradeshow marketing materials and collateral, promotional give-aways and one page leave behinds.”
John Varnell
Executive Vice President
“After two subpar promo vendors, Bob Lilly Promotions has been a breath of fresh air! Their superior quality with consideration to our startup budget has been a 10 in my book! Megan has been a huge help on product recommendations, logo enhancements and so much more! Cannot say enough great things, you won’t be disappointed.”
Maggie Harris
Ready to make your brand the one everyone remembers?
From the franchise floor to the national stage, BLP builds branded merchandise and promotional programs that strengthen your distribution network, protect your brand standards, and create experiences your customers, partners, and employees never forget. Let’s talk about what that looks like for your brand.