10+
Running Jani-King’s branded merchandise program, start to finish.
3 Tiers
One company store serving corporate, regional offices, and franchise owners.
Nearly Every U.S. State
Where BLP ships the Jani-King program.
The Client
The King of Clean runs on a franchise model
Jani-King started in a garage in 1969 and grew into the world’s largest commercial cleaning franchise, headquartered up the road in Addison. Its name shows up where it matters most: offices, hospitals, hotels, stadiums, and arenas where the country watches its biggest games, including NFL venues on game day.
Behind that name is a franchise system with three moving parts: a corporate headquarters, a network of regional offices, and thousands of independent franchise owners, each one carrying the Jani-King brand into their own market.
The Challenge
A brand this big needs one source of truth
When a franchise operates across nearly every U.S. state, brand consistency stops being a design preference and becomes an operating problem.
Corporate needs polished apparel for leadership and events. Regional offices need gear for their teams. Franchise owners need caps, shirts, and giveaways to outfit their crews and win local accounts. And when Jani-King crews work an NFL stadium, their uniforms carry two names at once, which leaves no room for an off-brand logo or a mismatched color.
Left to order on their own, each tier buys from whoever is closest and cheapest, and the brand trusted to clean the biggest stages in sports starts looking different in every city.
Jani-King needed one place where anyone in the system could order on-brand, every time.
BLP Services
- Company Store / Online Storefront
- Uniform & Apparel Program
- Branded Merchandise
- Kitting & Fulfillment
- Awards & Recognition
The Solution
One store, every level of the franchise
BLP built Jani-King a company store designed for all three tiers at once. Corporate, regional offices, and franchise owners log in to the same platform and order from the same approved catalog, so a polo bought by a franchise owner in one state matches the one worn by leadership at headquarters.
Behind the store sits BLP’s full program: an apparel and uniform line, branded merchandise, drinkware, event giveaways, kitting, and an awards and recognition program for the people who earn it.
For Jani-King’s NFL stadium work, BLP produces co-branded uniforms that pair the Jani-King name with the venue’s, made to look right under stadium lights and on camera.
Program Highlights
- A company store open to corporate, regional offices, and franchise owners on one approved catalog
- Apparel, caps, drinkware, and promotional giveaways held to a single brand standard
- Co-branded uniforms for Jani-King’s NFL stadium service teams
- In-house kitting and fulfillment from BLP’s 25,000 sq. ft. warehouse, at 99.8% pick accuracy
- An awards and recognition program to mark milestones across the franchise
- One BLP account team managing creative, production, and shipping for the whole system
The Result
Ten years of a brand that looks the same everywhere
A decade in, BLP is the branded merchandise engine behind one of the most recognized names in commercial cleaning.
The store turned a scattered, every-office-for-itself ordering habit into one system, so the Jani-King brand reads the same whether it’s on a franchise owner’s cap in a new market, on leadership’s apparel at a national conference, or on a co-branded uniform on an NFL sideline.
“Bob Lilly Promotions has a talent for finding promotional products that are both cost-effective and memorable. Our target audience frequently responds with ‘wow, this is the best giveaway item I’ve ever received’ – which says it all.”
