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Hunt with Ted Campaign

The Client:
Roofing Supply Group (RSG), a division of Beacon Roofing Supply, is a leading wholesale distributor of roofing suppliers in the U.S. with annual sales of over $7 Billion.

Our Solution:
Develop a Customer Loyalty Program with goals of building brand loyalty and increasing revenue within a defined date range.

BLP created a “Hunt with Ted” campaign around two legends; the historic YO Ranch and rock-n-roll icon Ted Nugent. The Bob Lilly team designed all collateral, direct mail, and email marketing including 9′ standees of Ted Nugent as well as co-branded YO Ranch/RSG promo gear as a GWP. The client saw dramatic increases in same-store sales during the promotion and the GWP merchandise was extremely well received. The winners selected by a drawing were overwhelmed with the experience of a lifetime.