Our Portfolio of Cool Projects
Xfinity: Custom Event Traffic Driver
Business need: Improve movie download traction
Opportunity: Utilized a trackable coupon packaging with a low cost promotional item
Mission: Prove giveaway conversion to paying customer
- BLP proposed a simple pen with in custom packaging with a coupon code
- Xfinity stores collect the coupon packages, write their initials on the package
- Insert the redeemed coupons in a self-addressed, shipping paid, envelope and mail to BLP monthly
- BLP provides monthly reporting on receipts to Comcast Houston
- Quarterly reviews have been executed to discuss the opportunity to improve processes as well as
prepare for a larger scale solution.
Success: With a low cost offer of a free movie download, and the coupons given out
to the general population, the solution has delivered better than 3% redemption rate.