Coupon Solution

Business need: Improve movie download traction

Opportunity: Utilized a trackable coupon packaging with a low cost promotional item

Mission: Prove giveaway conversion to paying customer

Solution:

• BLP proposed a simple pen with in custom packaging with a coupon code
• Xfinity stores collect the coupon packages, write their initials on the package
• Insert the redeemed coupons in a self-addressed, shipping paid, envelope and mail to BLP monthly
• BLP provides monthly reporting on receipts to Comcast Houston
• Quarterly reviews have been executed to discuss the opportunity to improve processes as well as
  prepare for a larger scale solution.

Success: With a low cost offer of a free movie download, and the coupons given out
to the general population, the solution has delivered better than 3% redemption rate.