2026 Counselor Best Places to Work
In an industry built on relationships, the best companies know that culture isn’t just a perk – it’s the foundation for long-term success. The 2026 Counselor Best Places to Work list proves that investing in people pays dividends far beyond the balance sheet. From open-door leadership styles and employee-led culture committees to wellness challenges and meaningful professional development, these firms are intentional about creating environments where employees feel trusted, heard and empowered to grow. To earn recognition as a Counselor Best Place to Work, companies were evaluated by their employees across 16 workplace qualities.
Ingredients for a Best Place to Work
It’s quite simple at Bob Lilly Promotions. People come first. “We’ve built a culture where trust and accountability go hand in hand,” says Bob Lilly Jr., president and CEO. “Everyone knows their role, understands how their work impacts the bigger picture and feels empowered to speak up, contribute ideas and own outcomes.”
Top Benefits & Perks
Acknowledging that competitive pay and strong healthcare benefits are “table stakes,” Lilly says, “We focus on separating ourselves by offering flexibility when life happens and an environment where results matter more than clock-watching.” Wins are celebrated loudly and often through team lunches, milestone shout-outs and company-wide recognition. New employees are exposed early to the distributor’s five core values and are paired up with a “BLP Buddy” to make them feel comfortable and supported from day one.
Year Founded: 1999
Total Appearances on List: 11
Headquarters: Garland, TX
Top 3 Company Attributes
- Team Cooperation
- Alignment With Company Goals
- Collective Expertise
Parting Tip
“Be clear, be fair and be consistent. Say what matters, reward what matters and address issues quickly and respectfully,” says Lilly. “Culture has to be intentional; it’s built through daily actions, honest conversations and leaders who set the tone by example. When people feel respected, trusted and challenged in the right ways, everything else follows.”
If Bob Lilly Promotions Were a TV Show, It Would Be Friday Night Lights.
“It’s all about teamwork, accountability, high standards and having each other’s backs,” Lilly says. “Everyone has a role, preparation matters, and when it’s game time, the whole team shows up and shows out.”