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Integrated Marketing

Creative Solutions = Dynamic Results

At Bob Lilly Promotions, we truly believe any problem or challenge is an opportunity to innovate. INTEGRATED MARKETING is our approach! We view the work we do for our clients as creating a SOLUTION. We work with clients to understand their business in order to solve problems.

Our Integrated Marketing team has years of experience delivering results for our clients. Sales Promotion. Product Launch. Field Marketing. Each BLP-created campaign is a fully integrated program tied to the client's over-arching strategy. Each campaign undertaken by our Team leverages our many services, creating a turnkey solution.

Here are examples of campaigns we created for our clients.

Print/Point of Sale
Hunt with Ted Campaign

The Client:

Roofing Supply Group (RSG), a division of Beacon Roofing Supply, is a leading wholesale distributor of roofing suppliers in the U.S. with annual sales of over $7 Billion.

Our Solution:

Develop a Customer Loyalty Program with goals of building brand loyalty and increasing revenue within a defined date range.

Results

BLPP created a "Hunt with Ted" campaign around two legends; the historic YO Ranch and rock-n-roll icon Ted Nugent. The Bob Lilly team designed all collateral, direct mail, and email marketing including 9' standees of Ted Nugent as well as co-branded YO Ranch/RSG promo gear as a GWP. The client saw dramatic increases in same-store sales during the promotion and the GWP merchandise was extremely well received. The winners selected by a drawing were overwhelmed with the experience of a lifetime.

 

Print
In-Store Coupon Redemption Program

The Client:

The mission of Purple Wine (PW) is to create wines that offer outstanding value, are high quality and consistent in style from one vintage to another.

Our Solution:

To help Purple Wine brands gain traction, sales and brand awareness in its new geographic regions.

Results:

BLPP created and executed a simple but elegant 14 state redemption program for PW's new geographic locations. The program exceeded expectations saving the client over six-figures compared with previous coupon executions and helped get the Avalon, Bex and Four Vines brands established in new markets.

 

E-Commerce
Online Company Store

The Client:

On a Mission…Over its rich history, Bell Helicopter, an established leader in aviation, has delivered more than 35,000 aircraft to customers around the world.

Our Solution:

Bell Helicopter desired to strengthen its brand by contracting with a supply partner who could implement, staff and maintain three brick-and-mortar stores on three campuses as well as an e-commerce solution aimed at serving customers, employees and retail Bell Helicopter enthusiasts around the U.S.

Results:

With more than 100 products online and growing, the Bell Helicopter company store has nearly 500 hits per week and has helped expand the brand representation in the U.S.. and around the globe.

 

Print/Packaging
Media Kit

The Client:

Pollo Campero is a highly successful, quick-serve restaurant concept serving authentic Latin flavor cuisine.

Our Solution:

To create a press kit that would introduce the brand into new local markets and represent the uniqueness of the Latin-inspired concept while capturing the attention and imagination of local press.

Results:

BLP dug into the brand's history and utilized an original native Guatemalan marimba in keeping with the Latin-inspired cuisine and energetic look of the new stores. The kit was playful and contemporary in design and left a lasting impression. The media attention on opening day was overwhelmingly positive.

 

Print/Packaging/Apparel
Direct Mail

The Client:

Six Flags Entertainment Corporation is the world’s largest regional theme park company with $1.1 billion in revenue and 18 parks across North America.

Our Solution:

Create a direct mail kit that would spark interest in companies using the park's venue for their events.

Results:

BLPP built a unique, creative direct mail campaign that went to more than six hundred Fortune 500 businesses attracting their employees and families. Included in the kit were discount ticket offers, t-shirt, flyer and custom package. The client saw an increase in corporate interest and bookings.

 

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