The Client:

The mission of Purple Wine (PW) is to create wines that offer outstanding value, are high quality and consistent in style from one vintage to another.

Our Solution:

To help Purple Wine brands gain traction, sales and brand awareness in its new geographic regions.

Results:

BLPP created and executed a simple but elegant 14 state redemption program for PW's new geographic locations. The program exceeded expectations saving the client over six-figures compared with previous coupon executions and helped get the Avalon, Bex and Four Vines brands established in new markets.