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In-Store Coupon Redemption Program


In-Store Coupon Redemption Program

The Client:

The mission of Purple Wine (PW) is to create wines that offer outstanding value, are high quality and consistent in style from one vintage to another.

Our Solution:

To help Purple Wine brands gain traction, sales and brand awareness in its new geographic regions.


BLPP created and executed a simple but elegant 14 state redemption program for PW's new geographic locations. The program exceeded expectations saving the client over six-figures compared with previous coupon executions and helped get the Avalon, Bex and Four Vines brands established in new markets.


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