The Client:

Pollo Campero is a highly successful, quick-serve restaurant concept serving authentic Latin flavor cuisine.

Our Solution:

To create a press kit that would introduce the brand into new local markets and represent the uniqueness of the Latin-inspired concept while capturing the attention and imagination of local press.

Results:

BLP dug into the brand's history and utilized an original native Guatemalan marimba in keeping with the Latin-inspired cuisine and energetic look of the new stores. The kit was playful and contemporary in design and left a lasting impression. The media attention on opening day was overwhelmingly positive.