The Client:

Six Flags Entertainment Corporation is the world’s largest regional theme park company with $1.1 billion in revenue and 18 parks across North America.

Our Solution:

Create a direct mail kit that would spark interest in companies using the park's venue for their events.

Results:

BLPP built a unique, creative direct mail campaign that went to more than six hundred Fortune 500 businesses attracting their employees and families. Included in the kit were discount ticket offers, t-shirt, flyer and custom package. The client saw an increase in corporate interest and bookings.