Pollo Campero is a highly successful, quick serve restaurant concept serving authentic Latin flavor cuisine.
To create a press kit that would introduce the brand into new local markets and represent the uniqueness of the Latin inspired concept while capturing the attention and imagination of local press.
BLPP dug into the brand's history and utilized an original native Guatemalan marimba in keeping with the Latin inspired cuisine and energetic look of the new stores. The kit was playful and contemporary in design and left a lasting impression. The media attention on opening day was overwhelmingly positive.