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Hunt with Ted Campaign

Print/Point of Sale

Hunt with Ted Campaign

The Client:

Roofing Supply Group (RSG) is a leading wholesale distributor of roofing suppliers in the U.S.. with annual sales over $1 Billion.

The Task:

Develop a Customer Loyalty Program with goals of building brand loyalty and increasing revenue.

The Outcome

BLPP created a "Hunt with Ted" campaign around two legends; the historic YO Ranch and rock-n-roll icon Ted Nugent. The Bob Lilly team designed all collateral, direct mail, and email marketing including 9' standees of Ted Nugent as well as co-branded YO Ranch/RSG promo gear as a GWP. The client saw dramatic increases in same store sales during the promotion and the GWP merchandise was extremely well received. The winners selected by a drawing were overwhelmed with the experience of a lifetime.

 

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