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Solutions/ Case Studies

Creative Solutions. Dynamic Results

At Bob Lilly Promotions, we truly believe that problems or challenges are just opportunities to innovate. That's why we define a body of work we do for a client as a Solution. Here are some examples of campaigns we have worked on with some of our clients. Each Solution is a fully integrated strategy delving into many of our services.

Print/Packaging/Apparel
Direct Mail

The Client:

Six Flags Entertainment Corporation is the world’s largest regional theme park company with $1.1 billion in revenue and 18 parks across North America.

The Task:

Create a direct mail kit that would spark interest in companies using the park's venue for their events.

The Outcome:

BLPP built a unique, creative direct mail campaign that went to more than 600 fortune 500 business attracting their employees and family’s. Included in the kit were discount ticket offers, t-shirt, flyer and custom package. The client saw an increase in corporate interest and bookings.

 

Print/Point of Sale
Hunt with Ted Campaign

The Client:

Roofing Supply Group (RSG) is a leading wholesale distributor of roofing suppliers in the U.S.. with annual sales over $1 Billion.

The Task:

Develop a Customer Loyalty Program with goals of building brand loyalty and increasing revenue.

The Outcome

BLPP created a "Hunt with Ted" campaign around two legends; the historic YO Ranch and rock-n-roll icon Ted Nugent. The Bob Lilly team designed all collateral, direct mail, and email marketing including 9' standees of Ted Nugent as well as co-branded YO Ranch/RSG promo gear as a GWP. The client saw dramatic increases in same store sales during the promotion and the GWP merchandise was extremely well received. The winners selected by a drawing were overwhelmed with the experience of a lifetime.

 

Print
In-Store Coupon Redemption Program

The Client:

The mission of Purple Wine is to create wines that offer outstanding value, are high quality and consistent in style from vintage to vintage.

The Task:

To get the Purple Wine brands into the mainstream public in new geographic regions.

The Outcome:

BLPP put in place a simple but elegant redemption program going through 14 states in new territories. The program exceeded  expectations saving the client over six-figures compared with previous coupon executions and helped get the Avalon, Bex and Four Vines brands established in new markets.

 

E-Commerce
Online Company Store

The Client:

On a Mission…Over its rich history, Bell Helicopter an established leader in aviation has delivered more than 35,000 aircraft to customers around the world.

The Task:

Bell Helicopter desired to strengthen its brand by contracting with a supply partner who could implement, staff and maintain three brick-and-mortar stores on three campuses as well as an e-commerce solution aimed at serving customers, employees and retail Bell Helicopter enthusiasts around the U.S..

The Outcome:

With more than 100 products on-line and growing, the Bell Helicopter company store has nearly 500 hits per week and has helped expand the brand representation in the U.S.. and around the globe.

 

Print/Packaging
Media Kit

The Client:

Pollo Campero is a highly successful, quick serve restaurant concept serving authentic Latin flavor cuisine.

The Task:

To create a press kit that would introduce the brand into new local markets and represent the uniqueness of the Latin inspired concept while capturing the attention and imagination of local press.

The Outcome:

BLPP dug into the brand's history and utilized an original native Guatemalan marimba in keeping with the Latin inspired cuisine and energetic look of the new stores. The kit was playful and contemporary in design and left a lasting impression. The media attention on opening day was overwhelmingly positive.

 

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