Dallas, Texas  1/02/08

Salty snack food giant, Frito-Lay, selected Bob Lilly Professional Promotions (BLPP) to partner on its Geared for Growth driver rewards program for its UDS Channel group. Focused on smaller C-store units, the program aims to raise the bar on several key metrics which, when achieved,  will trigger custom manufactured apparel and recognition merchendise prizes for the drivers responsible.

The $300k deal includes custom manufacturing of all rewards, the development and hosting of a prize website interface as well as the fulfillment and distribution of all rewards.